Game Plan Media was created by "Head Coach"
Anne Sweeney in September, 2002.
About the "Head Coach"
Anne Sweeney started
her career with a college internship at a Baltimore agency called
The Wolfe Company in 1980. Now, about thirty years later,
she plays many different positions on
the field that include media billing, media buying and planning,
broadcast sales, broadcast management, network sports marketing
sales, promotions, event marketing, sports celebrity endorsements,
creative campaigns, both in the Mid-Atlantic Region and the Gulf
Coast Region of the United States.