1. Market Research for all media – primary specialties Radio, Local Network TV, Cable
Demographic Research – quantitative: population figures and
qualitative: geography, income levels, etc. analyzed to reach best
3. Pricing – negotiating competitive rates through previous background in sales/management
Merchandising – negotiate additional exposure for customers with
cross-promotions, on-line exposure, on – air exposure, special events,
on site station appearances, mascots, giveaways.
Paperwork – Evaluate and process all contracts and invoices for
accuracy, fair spot rotation, bonus commercials, :60s and :10s. Call
stations each day for approx. commercial times
Script writing and research of manufacturer co-op programs. Coordinate
Production time @ TV and radio stations to record and produce radio and
TV commercials as part of advertising schedules.
7. Market updates- changes in radio formats, new business opportunities.
Community involvement – updates with customers to be part of broadcast
stations’ commitment to community events: MS Walk for Life, Special
9. Public Service Announcements –
writing and facilitating announcements to radio and TV partners.
Example: Maryland Seafood – October is Maryland Seafood Month.
Sports Marketing – Tie ins through contacts on the local sports scene –
sportscasters: Tom Davis, Nasty Nestor along with celebrity sports
memorabilia items: Gary Williams – Man2Man Show, Bruce Laird –
Touchdown Baltimore, Jim Palmer – Take Me Out To The Ball Game.